When someone finds an FAQ page they want specific information, not a marketing pitch or a long story.Ĥ. Use a question-and-answer format: This sounds obvious…but don’t forget to write out actual questions with answers. “Can you purchase a gift certificate?” or “Can customers purchase gift certificates?”ģ. Write from the point of view of a customer: Sticking to this format makes more sense for a reader, reduces confusion, and more closely matches what people actually type into search engines: So the customer is “I” and you, the website owner, are “you”. Write questions from a customer’s point of view: Write the question as the reader would ask it. Sometimes people put the frequently asked questions section on their Contact page, but you can create your own page and put it right in your website navigation menu or website footer so it’s easy to find.Ģ. Don’t overcomplicate things by calling it “Good to Know” or “More Info”. Make it easy to find: People know what an FAQ is, so make that your page title. Avoid jargon-write like your customers talkġ.Start your answers to yes/no questions with a “yes” or a “no”.Fully answer the question, don’t just link to a different page.Write the FAQ sheet in an actual question-and-answer format.Write questions from the point of view of your customer.These tips will help make sure your page follows FAQ best practices: Tips for writing a good FAQ pageĪbove all, your FAQ page should be straightforward and super-easy for customers to use. Even better, your website might be featured in a Google answer box or feature snippet, like the example above. It will also position you as a trusted source of information. Writing answers to general questions can attract customers who might never have heard of your company. You’ll get a list of the most recent questions related to that topic. Just type in a topic, select More Options and then choose All Questions. This can be a jumping off point to figure out what questions to put on your own FAQ page.Īnother idea is to browse Quora-a site built to answer people’s questions. You’ll see the commonly asked questions people search for. Use Google’s Autosuggest feature to start typing a question about your business into the search bar. Bonus points if you can answer the question better than they can. If you’re a new business or don’t have a lot of customer queries yet, take a look at similar websites for ideas. What usually makes people hesitate before purchasing? What doubts might they have? The more you can automate the answers to these questions, these easier you’ll make it for your customers to buy with confidence. The first is pretty obvious: What do your customers ask you? Look at your email inbox or social media account and see which questions keep popping up. How do you decide what questions to answer? Here are some ideas: Look at your customers’ questions If you answer questions well on your website, your search engine ranking will start to improve. Can FAQs help with SEO? Yes! Search engines like websites that give good answers to common questions.
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